|Transcription||DESIGNERS HAIL DISCOVERY /
Fashion Preview In N. Y. Shows Firestone Velon /
By JOSEPH E. KUEBLER, Industrial and Business Editor /
NEW YORK—Some of the world's foremost designers today hailed an Akron-developed plastic which may usher in a new era to the world of fashion.
Created from petroleum and brine, man-made velon took its bow as a part of milady's wardrobe at a fashion preview here Wednesday.
Velon was discovered during the war by Firestone Tire & Rubber Co. Every pound produced during this period was conscripted by the war department and turned into screening.
TODAY VELON has discarded its drab G.I. tint and is ready to make its contribution to the postwar world.
There were distinctive turbans, tunics, evening gowns, shoes and accessories of colorful design all woven from this wonder yarn. And the Akron company showed not only the versatility of velon but how it can take a beating and come up smiling.
Emphasis was placed both on the beauty of the product and its practicability. You can smear velon shoes, dresses, hats or what have you with mud, paint or raspberry jam and remove it quickly with a damp cloth or soap and water without the slightest damage.
"With the perfection of a soft fashion fabric from a plastic yarn we feel we have started on the second lap of this great miracle" Rogers S. Firestone, manager of the new products divisions of Firestone, told the designers.
"To our knowledge we have developed the first plastic fabric that will accept a high degree of color, an indispensable qualification of fashion" he added. |